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A monthly article to inspire your practice and keep you engaged with a community of likeminded practitioners.
Why is marketing for accountants and bookkeepers unique? Accountants and bookkeepers are a unique breed and don’t advertise the same way as other products or services would. Products will usually use the 5 senses to create appeal: A visually imposing truck will…
Has Tax Season Left You Burnt Out? So, you survived tax season. Whew. Quite the haul.Was it good? Bad? Thrived? Barely survived? Regardless of what this tax season was like, I believe it’s a really good idea to do a…
Motivating your team to work longer hours during tax season. I know it’s tax season and the last thing you need right now is to read a long newsletter. So, I’ll be very brief. A question I get A LOT…
Time – Quite the beast to master and tame. With tax season once again upon us, the pressure of making every minute count and be productive is never higher. With this in mind, I will be brief and to the point.Here…
Fear and Anxiety I was recently listening to a podcast from “the Professional Noticer” by Andy Andrews in which he talks about conquering fear. It really resonated with me as I feel my success was due to my ability to overcome fear. The years…
Directors of First Impressions My car needed the rear bumper replaced due to a collision it had been involved in, so I phoned the dealer where I bought my car and they referred me to a collision repair shop. When…
Avoiding Burnout First, let me say that I’m not at all qualified to write an article on burnout, much less give you advice on how to avoid it or recuperate from it. All I have going for me is my…
How Important are Team Retreats? Team retreats are a lot of work. Retreats take time to organize and the cost associated with hosting a retreat can be a huge deterrent. The time away from the office, the lost hours in…
Don’t Fight Fire with Fire Dealing with Angry Clients There’s probably very little that will stress a practitioner more than an angry client. You know the type: red face, veins popping out all over, fist pounding on the desk. Oh,…
Don’t Let a Good Idea Die: How to generate and implement a good idea Last week I read a blog post by Seth Godin, marketing guru, on good ideas and how to implement them successfully. It’s very short, so I’ll paste…
