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A monthly article to inspire your practice and keep you engaged with a community of likeminded practitioners.
Don’t Let a Good Idea Die: How to generate and implement a good idea Last week I read a blog post by Seth Godin, marketing guru, on good ideas and how to implement them successfully. It’s very short, so I’ll paste…
Ridiculous Times And How to Survive Them Oh no! Not another article on COVID-19! Yeah, yeah, I know. If you’re like me, you may be thinking, “if I hear one more thing about this virus, I’ll… well I don’t know…
5 Best Sales Pitch Practices (and Why they Work) The Empathetic Pitch They Won’t Forget! What is an Empathetic Pitch? An empathetic pitch is a method of selling services that focuses on the prospect and their pain points rather than…
Why Having a Mentor is Important? Starting your own practice is a challenging initiative. Starting any company, for that matter, is hard! Business decisions and their consequences fall on your shoulders and your shoulders alone. It can be exhausting to…
Why Does Culture Matter? “They see the work that needs doing, why don’t they just do it?” Or how about, “I don’t know what it is about this younger generation but they sure as heck don’t work as long and…
Put yourself in the receiver’s shoes I had been in practice for a number of years, working hard at servicing my clients, asking for referrals and trying to figure out a way of reaching the general public. My marketing efforts…
Calibrating our moral compass I recently discovered that a recruiting company had made contact, by email at work, with several of my team, doing their best to entice them to jump ship and look at an attractive offer they had…
